I’ve led multiple rebranding initiatives that span logo design, color palettes, typography, tone of voice, and brand values. The goal is to create cohesive, impactful brand identities that build trust with target audiences.
I’ve led content strategies that boost brand awareness, traffic, and revenue. Recently, we grew blog traffic by 65% YoY, while driving sign-ups and growing our pipeline through engaging, SEO-friendly content.
My approach to optimizing conversion through the funnel is iterative, focusing on both user experience and data. From fine-tuning landing pages to improving lead nurturing and opportunity creation, I continuously make small tweaks that drive results.
I've managed paid media programs with budgets of up to $2M annually. While tactics always evolve, I believe in spending efficiently to get the most leverage and maximize ROI for any given budget.
Great product marketing starts with clear messaging and a deep understanding of what customers need. I’ve led product launches and built go-to-market strategies for features, integrations, and geographies.
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