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Content and SEO

 

beanworks

Highlights

I specialize in building multi-channel B2B content strategies from the ground up that drive brand awareness, pipeline and revenue.

  • Increased blog traffic from 8% to 24% of all web traffic (~1M visits annually)
  •  Doubled content influenced pipeline in 6 months
  • Increased branded search 50% year-over-year

Content Examples

radisson

Case study

Radisson hotels needed to replace their time-consuming, error-prone paper process for managing accounts payable.

This case study showcases how Beanworks transformed their processes, helping them manage accounts payable in 50% less time while going 90% paperless.

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Leslie Venetz

Influencer collaborations

At Mixmax, we collaborated with sales influencers like LinkedIn's Top Sales Voice Leslie Venetz to produce content tailored to our audience of sales leaders. The content ranged from high-level interviews to tactical advice using our product.  

This approach helped us grow our following, enhance brand awareness, and expand our email nurture list—keeping us top of mind when prospects entered their buying cycle.

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cold email makeover

Thought leadership

At Mixmax, I led the content strategy, which included a diverse mix of thought leadership, "category vs. the status quo" insights, social proof, and product-focused content.

We developed several content series, such as "The Good, the Bad, the Spammy" video email teardowns and cold email makeovers (as seen here), to provide end users with tactical advice and drive signups.

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