Resume

Inbound Marketing and Demand Generation:

• Built the inbound marketing engine from the ground up, including programs, processes, and the team. Achieved 100% of pipeline goals, with a pipeline-to-spend ratio of 10x and ROI of 2.5.

Branding and Positioning:

• Completed a branding refresh, website overhaul, and new strategic narrative that positioned Mixmax as a thought leader in sales engagement. Earned G2’s Top 50 Sales Products award.

Demand Creation:

• Implemented an SEO and content strategy resulting in a 65% YoY increase in blog traffic, hundreds of webinar signups monthly, and a 2.2x increase in pipeline influenced YoY.

Cross-Functional Collaboration:

• Led cross-functional teams in website redesign, positioning, and product launches. Worked with product, engineering, and executive teams to meet revenue and adoption targets.

Product-Led Growth:

• Implemented user activation and lifecycle nurture campaigns, achieving targets for expansion revenue and driving a 10-20% increase in key feature adoption.

Metrics-Driven Growth:

• Increased demo requests by 53% YoY without additional spend. Met targets for self-serve ARR (103%) and signups (114%), demonstrating a focus on sustainable, data-backed growth.

Team Expansion & Leadership:

• Following a successful track record for one product line, took on leadership for a second product line and scaled the team from 5 to 20, including SDRs. 

Global GTM Strategy:

• Delivered 100% YoY growth with a focus on demand generation and partnering with global cross-functional teams to launch Quadient SaaS products in Europe.

Cross-Sell & Revenue Growth:

• Spearheaded cross-sell initiatives, achieving revenue targets through multi-channel campaigns and alignment with sales teams.

Integrated Marketing Strategy:

• Build a robust inbound marketing strategy from the ground up, encompassing demand generation, SEO, content, branding, PR, product marketing, partnerships, and events. 

Pipeline Growth:

• Increased pipeline generation from $300k to $1M per month while maintaining efficient spend.

Revenue Growth:

• Achieved 100% year-over-year growth for more than three years, which led to a $100M+ acquisition.

Partner Marketing:

• Led partner enablement initiatives to boost channel engagement, as well as partner-sourced pipeline and revenue.

Brand & Digital Presence:

• Led a rebrand and website redevelopment project, supported by a high-impact SEO and content strategy. Increased branded search impressions by 50% YoY. 

Inbound & Digital Marketing:

• Generated a 10x lead generation increase through strategic inbound marketing, SEO, and PPC campaigns with a 15x ROI. Managed top-ranking keyword campaigns that drove revenue through organic, high-intent traffic.

User Acquisition:

• Developed a self-serve trial process, boosting user acquisition rates and pipeline creation from trials. 

Marketing Automation:

• Implemented HubSpot as a CRM and marketing automation tool. Developed personalized customer nurture programs segmented by persona and use case.

Content Creation & Thought Leadership:

• Crafted email campaigns, press releases, and landing pages, driving awareness and pipeline. Generated leads through thought leadership content and targeted webinars.

Sales Enablement:

• Delivered in-person sales training presentations to 50+ sales reps on new products and features.

Brand & Event Management:

• Led the redesign of the website and managed global trade show logistics, creating brand touchpoints to enhance market visibility. 

Communications Development:

• Produced targeted email campaigns, webinars, and press releases.