Skip to content
Kat Flandez
Kat Flandez

B2B SaaS Marketing Leader

About me:

I’m a B2B SaaS marketing leader with a proven track record in demand generation, go-to-market strategy, and building multi-channel marketing engines from the ground up. With an engineering background and an MBA, I bring a data-driven approach to every aspect of marketing.

As a people leader, I value approachability, transparency, and empowering my team with autonomy to achieve ambitious goals.

Highlights:

  • Scaled marketing team from 1 to 20 while growing 100% year-over-year for 3+ years
  • Achieved 100% of inbound pipeline goals and exceeded self-serve revenue targets after building an inbound marketing engine
  • Met demand generation targets for multiple product lines as a global marketing leader for a billion-dollar public company

"I worked with Kat at Quadient AP - she was our first VP of Marketing and did an amazing job at building out the marketing team from scratch. She is a hard worker and a pleasant person to work with. I know she would be an asset to any company but especially one looking to start up their marketing engine."

catherine
Catherine Dahl, CEO, Quadient AP Automation

"Kat is the epitome of agility and resourcefulness—a true builder with the ability to navigate the ambiguity of creating something new and finding a path to scale. I’ve had the pleasure of working alongside her in fast-moving environments… If you’re looking to build, test, and scale with someone who can balance speed and strategy, Kat is the person you want on your team. Her contributions have been game-changing, and I can’t recommend her highly enough."

heath
Heath Barnett, VP of Revenue, Mixmax

"Kat is hands down the best leader I’ve ever had. As VP of Marketing, she brought a unique combination of strategic vision, creativity, and genuine care for her team. Kat didn’t just lead; she mentored, inspired, and was never afraid to get her hands dirty. She gave me the freedom to explore new ideas and always pushed me to aim higher. "

rita
Rita Melkonian, Sr. Content Marketing Manager, Mixmax

Featured Posts