B2B SaaS Marketing Leader
About me:
I’m a B2B SaaS marketing leader with a proven track record in demand generation and go-to-market strategy. I excel at building multi-channel marketing strategies from the ground up.
I drove 100% revenue growth for 3+ years at a SaaS fintech company, playing a key role in a $100M+ acquisition. With an engineering background and MBA, I take a data-driven approach to marketing.
As a people leader, I prioritize approachability, transparency, and empowering my team to achieve goals with autonomy.
Highlights:
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Scaled marketing budget from $15k to $350k+ per month and a team from 1 to 20 while growing 100% year-over-year
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Achieved 100% of inbound pipeline goals and exceeded self-serve revenue targets (103%) after building an inbound marketing engine
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Met demand generation targets for multiple product lines as a global marketing leader for a billion-dollar public company
"I worked with Kat at Quadient AP - she was our first VP of Marketing and did an amazing job at building out the marketing team from scratch. She is a hard worker and a pleasant person to work with. I know she would be an asset to any company but especially one looking to start up their marketing engine."
"Kat is the epitome of agility and resourcefulness—a true builder with the ability to navigate the ambiguity of creating something new and finding a path to scale. I’ve had the pleasure of working alongside her in fast-moving environments… If you’re looking to build, test, and scale with someone who can balance speed and strategy, Kat is the person you want on your team. Her contributions have been game-changing, and I can’t recommend her highly enough."
"Kat is hands down the best leader I’ve ever had. As VP of Marketing, she brought a unique combination of strategic vision, creativity, and genuine care for her team. Kat didn’t just lead; she mentored, inspired, and was never afraid to get her hands dirty. She gave me the freedom to explore new ideas and always pushed me to aim higher. "