Product Marketing

Strategic narrative

At Mixmax, I led the development of a strategic narrative in collaboration with the executive team. We used a proven process that highlights industry changes and how the company stands out in the new world. 

A strong strategic narrative helps everyone—employees, customers, and partners—understand and connect with the company’s mission.

Messaging

Product Launches

At Mixmax and Quadient, I managed multiple  go-to-market launches spanning new features, modules, integrations, and geographies.

The cross-functional goals varied by project, typically signups, leads, feature adoption, pipeline, new business, cross-sell or upsell revenue. Most recently, we launched Outlook and HubSpot integrations for Mixmax, meeting inbound pipeline and self-serve revenue targets.